Tool Preview
See the tool in action — interface, inputs, and the kind of output you get.
Classify dishes as Stars, Plowhorses, Puzzles, or Dogs
Add your dishes with cost, price, and monthly sales — get a full consultant breakdown showing which dishes to multiply, which to reprice, and which to cut.
Most restaurant owners have a gut feeling about which dishes "do well", but no real data on which ones actually make money. A bestseller might have terrible margins. A slow-mover might be your highest-profit dish. Without classification, every menu decision — promote this, drop that, raise the price here — is guesswork. The cost of getting it wrong compounds every month.
Menu engineering is a 40-year-old framework used by every serious restaurant chain in the world. It plots dishes on two axes — profitability and popularity — and gives you four clear categories with four clear actions. Stars get promoted. Plowhorses get repriced. Puzzles get repositioned. Dogs get cut. Restaurants that run this analysis quarterly typically lift overall menu margin by 3-8% without changing a single recipe.
Add dishes manually or load your saved menu with one click
Per-dish inputs: cost, price, monthly sales, category
Automatic Star / Plowhorse / Puzzle / Dog classification
Three views: Report (action plan), Analysis (full table), Matrix (visual grid)
Top Money Makers list — your 3 most profitable dishes
Action Plan with specific Growth Opportunity callouts
Monthly revenue, profit, and "needs attention" cards at a glance
CSV download, print, and Export Report buttons
A plain-English final verdict — the one thing you need to hear
Click "Load My Menu" to pull your saved dishes, or add them manually
For each dish, enter cost (₹), price (₹), monthly sales, and category
Click "Analyse My Menu"
Read the Report view: Top Money Makers, Action Plan, growth opportunities
Switch to Analysis view for the full table with margin and class per dish
Switch to Matrix view to see all dishes plotted by profit × popularity
See the tool in action — interface, inputs, and the kind of output you get.
Star = high profit, high popularity (multiply these — protect them). Plowhorse = low margin %, high popularity (test a small price increase). Puzzle = high profit, low popularity (reposition, rename, or promote). Dog = low profit, low popularity (cut or replace).
Quarterly menu review before reprinting menu cards
Deciding which dishes to cut when reducing menu size
Identifying which dishes deserve top placement on Swiggy/Zomato
Building the case for raising prices on a bestseller
Onboarding a new chef — showing them which dishes matter most
Run Menu Engineering on your real menu data. Upgrade to Pro for advanced features.