Check if a dining discount is actually profitable
Stress-test any discount, dining deal, or offer against your real cost structure before it goes live — and find out if it makes money or quietly drains your margin.
Discounts and dining deals get approved on instinct. "20% off on weekdays" sounds harmless until you do the math — at 30% food cost, a 20% discount cuts your gross margin from 70% to 50%, a 28% margin reduction. Add Zomato Pro funding, an EatClub promotion, or a credit card cashback on top and many "deals" lose money on every single order. The deal feels like marketing but behaves like a slow leak.
Discount profitability is the most common blind spot in Indian restaurants. Owners run BOGO, flat percentages, happy hours, and platform deals without checking if the discount survives the full deduction stack. The cost is hidden because the dish still gets sold and revenue still shows up — but the contribution to fixed costs collapses. A clear pre-launch profitability check on every offer prevents months of unprofitable promotion.
Discount % stress-test against your real margin
BOGO and combo discount modeling
Layered discount handling (your discount + platform discount)
Net contribution per discounted order
Break-even volume — how many extra orders needed to make it work
Compare deal vs no-deal scenarios
Channel-specific deal modeling (dine-in vs Swiggy vs Zomato)
Verdict: profitable, break-even, or money-losing
Enter the dish or combo being discounted
Add the discount type (flat %, BOGO, combo price)
Layer in platform funding if applicable
FixMenu calculates net contribution per order
See break-even volume — how many extra orders justify the deal
Approve, modify, or reject the deal before it launches
It depends entirely on your gross margin. At 70% gross margin, 15-20% discount keeps you healthy. Below 60% gross margin, even a 10% discount can wipe out profit on the order. The calculator gives you the answer for your specific dish.
Before approving a new Zomato Gold or Swiggy ONE deal
Designing a weekday happy hour or lunch combo
Evaluating a credit card or wallet partnership offer
Auditing existing promotions that "feel" too generous
Setting house rules — what max discount your team can offer on the floor
Run Dining Deal Checker on your real menu data. Upgrade to Pro for advanced features.